UK plans to give established media more visibility on YouTube and TikTok
Source: The Guardian
UK plans to give established media more visibility on YouTube and TikTok
Move for greater prominence on social media comes as ministers warn online misinformation risk becoming ‘existential for our democracy’
Michael Savage Media editor
Mon 22 Jun 2026 22.30 BST
Last modified on Mon 22 Jun 2026 22.33 BST
Plans to hand established broadcasters and media companies greater prominence on digital platforms like YouTube and TikTok have been unveiled, as ministers warned online misinformation risked becoming “existential for our democracy”.
In proposals that set up a new clash with global tech companies, content from the likes of the BBC, ITV and Channel 4 would have to be awarded more promotion by their algorithms – with special rules considered for times of social unrest or crisis.
It comes after a concerted campaign by the UK’s public service broadcasters (PSBs), who have also been arguing their content needs to be safeguarded to protect the “shared social fabric of the UK”.
They have long harboured concerns that their content is being drowned out by less reliable content, or demoted by the sheer weight of English-language material generated in the US.
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Read more: https://www.theguardian.com/media/2026/jun/22/uk-youtube-tiktok-established-media-prominence-misinformation-risk