President Trump is losing his coveted 'Bro' vote [View all]
By David M. Drucker / Bloomberg Opinion
President Donald Trump’s second administration has displayed a certain kind of masculine flex; the sort that reflects the populist right’s notion of manliness: a defense secretary who tells the world “FAFO;” a health and human services secretary who publicizes shirtless workouts; an upcoming MMA tournament on the White House lawn.
The young American men who delivered a majority of their votes to Trump in the 2024 election, helping make the 45th president No. 47, simply aren’t interested. Polling commissioned for Third Way, a centrist Democratic think tank in Washington often critical of progressives, showed Trump’s job approval rating plummeting to 32% among male voters ages 18–29. Additional survey data from Speaking with American Men, a project aligned with the Democratic Party and first reported by Puck’s Peter Hamby, found that just 27% of men ages 16-29 believe Trump is “delivering for people like you.”
It doesn’t take a psychology degree to figure out what happened.
Generation Z men backed Trump over the Democratic nominee, then-Vice President Kamala Harris, because they felt insecure economically and believed the federal government was focused on misplaced priorities. Chief among their concerns were the high cost of living and U.S. involvement in overseas military conflicts. In Trump they saw an aspirational candidate who would reset the agenda in Washington, unleash a new era of financial prosperity and shrink American commitments abroad.
https://www.heraldnet.com/2026/03/02/comment-president-trump-is-losing-his-coveted-bro-vote/
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